Eventually most artists have to come to grips with this dilemma....what to do with the results of all that creative output?
Do we throw it out? Give it away? Sell it? Dream of being in the Louvre?
Most of us probably become artists because we simply love the act of creating. We don't become artists because we love business, self promotion or marketing.
Many artists have embraced marketing their work in this time of power marketing for just about anything but not so long ago this was so frowned upon that other artists laughed at or belittled their efforts as blatant self aggrandizements. It was considered soul sucking and bad for one's art to self promote the results of one's creative passion.
As I wander through cyber space I find myself getting depressed looking at other artists websites and blogs and reading about their efforts to sell their work. Some seem to be doing quite well, many are still struggling no matter what they try to do. And honestly, it all seems a little pleading and desperate.
I have sold a lot of art work without ever being represented by a gallery. I hate gallery shows and I hate openings. I don't like seeing work framed for idolization. I know that sounds funny coming from someone who makes pictures--aren't they supposed to be framed and enjoyed? Sure, but the whole effort to make them museum quality, archive safe, etc. makes me laugh. It's art, folks, not a fossil. Most of our work will be enjoyed for a while and tossed when the buyer wants a change. You can imagine your work being hoarded by collectors but that actually occurs so rarely it is barely statistically relevant. And do you know what many collectors do with work they think is really valuable? They store it in vaults so it won't get damaged. I bet most artists aren't thinking their work should end up in a vault where no one can enjoy it.
What do we really want as artists? I've been following Alyson Stanfield and her ArtBizBlog for about a year now and think she offers very good advice. In fact, it was through her questions and information about goal setting that I decided to close my shop and look for other work. No matter how hard I tried, i couldn't get up much enthusiasm for that much self-promotion.
Should artists get day jobs and let their creative work happen randomly and for fun? For the last year I have been talking to and interviewing artists to find out how many actually make a living from their art. I'm not talking about making some money, I'm talking about making at least $50,000 after expenses. So far I have yet to meet one. I read about some on the internet and in magazines, maybe. They never discuss what they actually make and since most are doing workshops, lectures and other activities I'm guessing they are not making enough strictly through sales of their art work. Perhaps a few are, but the average artist in this country makes less than $8000 a year according to IRS reports.
The cost of being an artist keeps going up and up. There are supplies, studio space, framing and computer gear. There's a camera and an easel or whatever your media demands. Let's say a gallery sells your piece for $20,000, an unlikely price for most of us but a price some artists receive. You may realize $10,000 from that sale. You must pay your framing costs, which can be significant, as well as the cost of painting it (time, studio and energy costs, materials, etc.) plus shipping. In many cases you will also pay for your own travel to and from the gallery, the cost of promotional postcards, etc. and even the cost of the refreshments for the opening (which is becoming more and more common) Let's say you get to keep $5000. The government will tax you on that, to the tune of about 40% including social security and medicare taxes. We're now down to about $2800. Not a lot compared to that $20,000 price tag, is it?
What about those doing art shows? The costs of doing shows includes all the equipment (tent, shelves, display walls, etc.), bags, paper for wrapping, cards, etc., travel, framing, clear wraps or shrink wrapping, matting, etc. Maybe and artist sells prints and cards so add the expense of that inventory as well. I know lots of artists who do these shows and very few who actually end up with a reasonable profit by the end of the season.
We donate to charity auctions, we hang our work for free in non-profit venues to help out libraries, hospitals, etc. We work for free a lot.
Can an artist survive financially today without a mentor of some sort? Most artists receive support from parents, spouses, friends and others while putting their career together. Some need that support all their lives.
Right now, I'm happy to have a day job that pays my bills. After about 30 years of trying to make it on my own I am actually enjoying making art again. I just don't enjoy selling it or selling myself in that constant "look what I did" sort of way. I have never done art that fits within most people's comfort zones. The money I'm making from my art, which is coming in quite nicely in spite of my day job, will be put into my IRA or travel account. For now I'm done with trying to earn my keep as an artist. I can't help but find pimping my art as somewhat repugnant these days and I suppose as long as I think of it as pimping I'll continue to find it repugnant. Why do I see it this way? I don't know, I just always have.
It's funny but a lot of this came about from searching the internet. Reading other artists statements, stories, resumes and even looking at their work made me realize how homogenous we all really are. Everyone's work looks alarmingly similar to me and a lot of it is pretty mediocre at that. People are self publishing books about art that isn't even represented anywhere and are writing artist statements that all sound alike and that make them sound different than who they are.
We should all have the opportunity to create. We don't all have to be great and truthfully, few of us will be. There's freedom in that. We get to enjoy the process and in the end, isn't that really what all of art is about?